Custom Cloth Tape Measure for Clothing Size

Discover a custom cloth tape measure designed for shapewear sizing, featuring waist and hip measurement guides, color-coded sizes, wearing instructions, QR code, and branding.

For shapewear and compression garment brands, choosing the right size is an essential part of the customer experience. Accurate waist and hip measurements can help customers select a better-fitting garment, while clear sizing instructions can reduce uncertainty before purchase.

For Sonryse, a brand specializing in Colombian fajas and shapewear, we developed a custom cloth tape measure for clothing size that combines body measurement, size guidance, product education, and brand communication in one practical tool.

Double-Sided Design for Waist and Hip Measurement

The tape is printed on both sides:

Black side: waist measurement
White side: hip measurement

Illustrations and simple instructions show customers exactly where to measure. The waist section explains that customers should lean to one side and measure where the natural line forms, while the hip section directs them to measure around the most prominent part of the backside.

Built-In Body Shaper Instructions

The tape also includes illustrated instructions for how to put on the body shaper:

Fold the silicone lace band, roll up the girdle, and pull it over the thighs and hips.
Adjust the girdle around the hips and buttocks.
Fasten the garment from the bottom up, gradually working through each hook and zipper.

This makes the tape a useful product guide as well as a measuring tool.

Looking for a custom cloth tape measure for your brand?

Color-Coded Sizes and Measurement Ranges

The measurement scale is combined with color-coded size ranges and large size letters/numbers, allowing customers to identify their recommended size directly while measuring.

The tape also includes sizing advice such as:

“Choose your size by color or inches. If you're in between sizes, please size up. First time wearing a faja, choose a size up!”

A QR code provides an easy way for customers to access additional information or support when they still have questions.

A Fully Branded Customer Tool

The Sonryse logo is printed at both ends of the tape, while the end section also includes the company's social media information and other brand details.

his makes the tape more than a simple measuring accessory. It becomes a branded customer-service tool that helps customers measure correctly, choose the right size, understand how to wear the product, and connect with the brand.

Custom Cloth Tape Measure for Apparel Brands

This project shows how a custom cloth tape measure can be designed specifically around a brand's product and customer journey.

From measurement scales and color-coded sizing to instructions, illustrations, QR codes, logos, and social media information, every element can be customized to meet the needs of clothing, shapewear, lingerie, and fashion brands.

At Wintape, we manufacture custom cloth tape measures for clothing brands, with flexible customization of sizes, colors, scales, graphics, instructions, logos, and packaging.

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